CREATING A NEW WEB EXPERIENCE FOR INSTAGRAM SHOPPING THAT’S AS DYNAMIC AND VIBRANT AS THE PLATFORM ITSELF.
AGENCY: R/GA
ROLE: ACD, Copy
THE ISSUE
Businesses and creators have been building their brands and selling products on Instagram for nearly as long as the platform has been around. But, because so many of them learned the platform through their experiences as consumers, they fall into a familiarity bias. They think they know all there is to know about Instagram, but research revealed that most of them had only a surface-level familiarity with its capabilities that could help their business. How could we change that?
THE ASK
Instagram engaged R/GA to create a new and improved web experience for its B2B Shopping pages that would encourage and educate businesses and creators to use all the tools at their disposal and maximize their monetization.
THE ANSWER
We created a series of informational pages that built upon and evolved the visual and voice foundations we’d already been working to develop across the Instagram for Business ecosystem. The result was a series of pages that helped show how Instagram can be used as an essential full-funnel marketing platform that can support sales, not just drive awareness.
Let’s take a closer look at each of these pages in the context of their overall page structure:
Some of these pages involve carousels, so it’s easier to get a feel for their narrative flow by viewing them as a mobile experience.
OVERVIEW PAGE (MOBILE EXPERIENCE)
VIDEO STRATEGY PAGE (MOBILE EXPERIENCE)
BRANDED CONTENT PAGE (MOBILE EXPERIENCE)
