case study: blitz

ARTICULATING THE VOICE AND VISION FOR A DIGITAL AGENCY THAT JUST HAPPENS TO BE THE ONE YOU CALL HOME

AGENCY: BLITZ

ROLE: ACD, COPY

the issue

Any mid-sized independent agency that's experienced multiple consecutive years of exponential growth will tell you that success can come with some unintended consequences. As BLITZ's profile rose to rank among Southern California's top digital agencies and its headcount grew to 120+, its lean-and-mean focus on client work inevitably distracted it from taking a good, long look in the mirror.

However, as the agency began to encounter larger client opportunities, potential partnerships, and even potential mergers, it became imperative to examine who we were as an agency, declare what we stood for, and plant that flag for all to see.

THE ASK

BLITZ's senior leadership entrusted me with developing the voice for the entire agency. Working closely with stakeholders from every discipline across the agency, I developed a tone that was singular and bold enough to plant a flag creatively, yet sophisticated and bottom-line savvy enough to speak to market-conscious clients.

Here's how it rolled out:

OUR MANIFESTO

The tip of the spear was a new manifesto video that asked asked and answered: "Who are we and why should you care?" This video would be the first public-facing pronouncement from the "new" BLITZ and had to speak both as a call-to-arms for talent as well as a declaration of our principles to potential clients.

OUR PROCESS 

The next layer of communication was aimed squarely at potential partners and clients. In contrast to the manifesto, which was driven by the swagger and intensity that is the agency's heart and soul, the process video was to provide a glimpse into BLITZ's head. Its purpose was to outline the agency's philosophical approach in a style that playfully captures the whimsical inventiveness BLITZ brings to all its work.

OUR EXPERTISE

Here's where we drill down into some nuts-and-bolts B2B communications. BLITZ had made its bones as a digital design shop, but not everyone was aware that it had evolved into a full-service agency. To better position its greatly expanded range of services and experience, we developed a series of content-rich pages that outlined the perspective and methodology the agency brings to each of these disciplines. These were supplemented by extensive illustrations from the agency's portfolio to demonstrate this thinking in action.

VERTICALS

To support BD efforts, agency leadership sought to create pages that outlined the agency's background in a wide range of market verticals. These pages were created to offer demonstrable proof that the agency understood the unique and arcane challenges that are specific to each individual category and to illustrate its strategic worldview for how to meet them.

CASE STUDIES

And finally, a series of case study pages offered deep-diving visitors (which, if you're reading this far, probably means folks like you) an in-depth look at how the agency's specific expertise and vertical approaches were applied to particular clients to produce measurable results.